Welcome to ispo Best Ager – the first platform around Best Agers in the sports line
 
ispo Best Ager is a platform for the marketing of products and offers for the special target group. Potentials, which have long since been developed successfully by other business lines, on the initiative of ispo, will now be approached in the field of sports as well.

Come and visit the ispo Best Ager Gallery. See all offers for this target group in the sports market.

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It is a fact that the elder generation will be the most lucrative target group for the next decade – especially with regard to their recreational activities. Sports and activity have become as popular as never before among them.
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The ispo Best Ager booth combines products and offers for the target group which are available on the market at present. In addition, important information will be given about the development of this growth market. Specialized sports retail as well as the sports industry will be offered a unique chance to get numerous information about how to design their individual.

ispo Best Ager shows them how to assure their success in the future.
 
Definition Best Ager
Best Ager is an artificially designed name from the field of marketing. In general it describes the target group of people aged 50plus. However, ispo deliberately ignores the age limit, because “Best Ager" represents a way of life rather than a time span. Within this lifestyle, sports and activity play an important role.

Characterization

Best Agers are very generally characterized as people with high activity level and consumption. They appreciate very much high quality, very good and personal expert advice and are also prepared to pay more according to this.