The second Best Ager platform at ispo Sport
& Style 07 highlighted especially the topic of Customer Relationship
Management in the specialized sports retail. How do attractive offers look like
in order to lead Best Agers into the shop and gain them as regular customers?
The concept and the ideas which were shown there convinced the visitors. The
majority of them took their time and
listened to the explanations given to them personally about
the presented contents and CRM- ideas.
ispo Best Ager could become a lasting formula for success. A positive
feedback was received from several sides after the ispo Sport & Style 07,
which attests that the press as well as retail and industry highly appreciate
the approach to this topic. Up till now, sources of information about this
future top-selling area were missing in the sports line. This gap will be
closed effectively by ispo Best Ager.
Growing
interest for the active elderly on the part of the sports line along with an
increasing sensibility for the target group could be felt clearly. To reach
exactly this goal is the main aim of the ispo initiative: to herald an
image-change and to make aware of the big chances ahead. ispo and the present
partners of Best Ager clearly rely on current trends and serve as a model of
how to approach this up till now rather unattractive topic in a charming
way.
