No. 7 01/18/2008 ispo Best Ager - trends in the future market     Visitors of the fair will find the “ispo Best Ager Gallery�? at the booth number A6.116 in hall A6. For the third time now, at this special area ispo provides offers and information for trade and industry about the growing target group 50plus.   Download: No. 6 01/18/2008 SkiVision: Trenddesign at ispo Best Ager     Under the heading “SkiVision”, the topic of trend design 50plus will be visualized for the first time by means of ski design concepts. One area at the ispo Best Ager Gallery will show the “SkiVision” trend design concepts.      Download: No. 5 01/18/2008 Best Ager Sport Market Study proves: Best Ager are as interesting as established target groups in sports      Today every fourth German out of ten is a Best Ager! That means slightly more than 25 million people (25.04 to be accurate). Among all the Best Agers, every second person (13.3 million people) does sports from time to time or on a regular basis. Most of them even one or two times a week (see diagram). With 34.5 million actives among them, the Best Agers already account for almost 40% (38.6%) of the overall German sports market and their growth in number is an absolute guarantee.     Download: No. 4 01/18/2008 SNOWvital - Pleasure and experience for the vital generation     With SNOWvital, the German Association of Ski Instructors fills the vital generation with enthusiasm for the experience in the world of snow. No. 3 01/18/2008 Interview with ODLO Nordic Walking expert Anke Faller     Today's "best agers" lead a fit, dynamic life. They have quite a few advantages over the youngsters: They are firmly anchored in life and have more time and money. With purchasing power totalling more than 90 billion Euros every year, the age-group of 50-plus is increasingly governing the German market. Nordic Walking is their favourite kind of sport.   Download: No. 2 01/18/2008 "Best agers" walk better in ODLO     "Best agers" are an important target-group for ODLO Nordic Walking. The Swiss company offers them the right functional clothing. ODLO is the market leader for Nordic Walking sportswear. For Marketing and Sales Director Rick Bühler, it's all very clear: "Best agers are an important target-group for ODLO Nordic Walking. They are active, enjoy life, set high quality demands and can afford to pay for them too".   Download: No. 1 01/17/2008 Alta Pusteria in South Tyrol: A winter paradise for Best Ager     The South Tyrol high valley in the Dolomite Mountains is not only known for being one of the most beautiful regions for cross-country skiing in the Alps and appreciated as a gathering of small, exquisite ski areas around the Three Peaks, a mountain range, which is famous all around the world.   Download: