Up till now, only a few information existed about the Best Ager sports market. While free access to data which refers to quantity is easily available, qualitative information about the topic of Best Ager is rare and difficult to find. Some questions might be answered in part within the scope of other surveys about different fields. However, those studies always have to be viewed against the background of the special situation which older people face with regard to sports and activity.

Therefore, ispo and the Best Ager sports marketing agency Generation Sport have ordered a representative study throughout Germany from the renowned Institute for Opinion Research (IfD) in Allensbach. Data has been collected primarily about product supply, acceptance and desires towards existing offers and promotional communication, along with questions about the attitude of older people towards sports in general. In this way, together with the data of the AWA 2007 (the Allensbach Analyses of the Market and the Media), extensive conclusions can be drawn for the sports line.

Please find the press relaese with the most important information in the press area: for download click here. 

Click here to download the presentation of the study. (The data is repesentative for Germany.)