Highlights

• The presentation of the Best Ager market survey for the sports area at the booth and in a lecture.
• The trend installation “SkiVision" which showed four trend designs for winter-sports-lifestyle-worlds, especially for women (realized with the VDMD (Association of German Fashion Designers).
• The presentations of the products and offers of the exhibitors and partners

Motto

“Freedom to choose the individual style" was the subsuming motto of this years Best Ager performance, because active people of a certain age not only design their free time in a more flexible way. They also do not have to define themselves according to style codes and they are mostly not restricted financially. These facts, along with their broad experience, makes them especially demanding customers.

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It is a fact that Best Agers see themselves as perfectly normal people and therefore wish to be addressed in a normal way. But the world of marketing seems to have great trouble identifying with this target group.
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Against this backdrop, ispo arranged the first Best Ager market survey for the sports area together with the renowned Institute for Opinion Research (IfD) in Allensbach. This survey is not exclusively about the attitude of older people towards sports: product supply, acceptance and desires towards existing offers and promotional communication were investigated as well. The focus was put on the study of wishes and needs of elder active people who do sports in their free time. The most important facts about the market were presented at the Best Ager booth at ispo winter 08.

Click here to download the presentation of the study.