The Best Ager concept was first presented on the ispo winter 07. That was the beginning of a story of success. Visitors were especially convinced by the unique concept of product presentation and information offered to them about the target group.

Products plus market information: in this way everyone finds relevant information. This platform is unique in the sports trade until today, because market information about Best Ager relating to sports is exceedingly rare. ispo Best Ager presents important facts in a comprehensive way and therefore offers a great surplus in addition to the mere display of products.

• The specialized sports retail, which profits especially from the target group, gets information about the exisiting products as well as about the possibilities to design the sales room or to integrate co-operation offers. 
• The sports industries get compact information about the market and the target group. 
• And the Best Agers themselves profit from it, because eventually they are being addressed as attractive clients.

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It is a fact that Best Agers wish to be addressed more directly as a target group and by means of products which are specially designed for them. They feel neglected!
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A combination of success which you should not miss. Visit us at ispo winter 08.