Fashion
& Style, Tips for the POS, these are the topics that are presented
in the ispo Best Ager Gallery. Here is, what catches on with the adult
customers.
+++ Fact is: the adult generation will be the most
lucrative customers of the next decade – especially with regard to the active
organization of their leisure time. Sport is more attractive than ever before!
+++
However, the sports business so far hasn’t made high
profit from this development. There‘s still too high a percentage of “new old
sportsmen“, who prefer to buy at the discounter. Why hasn’t it yet been managed
sufficiently to appeal to a clientele who doesn’t care for price dumping and
online trade? An answer to this question can be found at the ispo Best Ager
Gallery.
It’s high time to collect these customers where they are : right
in the middle of their lives!
Who is a ‘Best Ager’?
There is no prototype of this customer. Nevertheless, it’s a fact that most
are sportsmen who see themselves in a very positive light. They feel
comfortable regarding their age, are very active and sporty and
like trying out new things. Nevertheless, they are also very demanding and
still far too young “to be thrown on the scrap heap”. To categorize them merely
according to their age would therefore be very short-sighted. Often Best Ager
are described as customers 50plus. But the date of your passport alone doesn’t
automatically make you a “Best Ager”.
Being a Best Ager means to spend an active and positive way of life!
Download of the ispo Best Ager presentation at ispo 10
For the fifth time ispo Best Ager takes place at the ispo 10. Visit us: Hall B2.121
New for retailers: Appointments for Individual Consulting
New offer: ispo offers all interested retailers to
get an individual consulting appointment for questions around the
target group at the ispo Best Ager Gallery - first come first served! Don't hesitate to send your request right now!
